Divya Bhaskar is a type of adult newspaper in Indian state of Gujarat which is run by DB Corporation Ltd. With high edition numbers in Gujarat, Divya Bhaskar is the biggest circulated daily newspaper of Gujarat. The news paper is accessible on the web though its Epaper Divyabhaskar. Bhaskar Group identified the city of Ahmedabad in Gujarat with highest degree of potential for the fourth launching of Dainik Bhaskar away from Madhya Pradesh in 2003. A survey was conducted by the group with the help of 4 Managers Divisional, 16 Managers Zonal, 64 Supervisors and a work force of 1050 surveyors to survey more than 1200000 house holds. The job of surveyor was offered through verbal publicity and sticking bills outside educational institutions and not through expensive tv advertisements and prints. Approximately 50 percent of survey candidates were absorbed by Dainik Bhaskar Group later. It took the group 40 days to train the team of survey candidates for reaching out to 400000 households in adjacent region and 800000 households in city of Ahmedabad. The launching of the newspaper took place June 23rd 2003 in Ahmedabad under the brand name Divya Bhaskar. On the day of its launch, the newspaper sold 452000 units which is a world record in itself. Divya Bhasker entered two more cities; Vadodara and Surat within 15 days. To compete with Divya Bhasker, the leading dailies of Gujarat introduced high value schemes, price reductions and colored pages but by the year 2009 this news paper became highest circulated daily of Gujarat. |
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